Challenge

Internationally expansion of a multi-channel retailer into France. Leading with digital platforms, leveraging EU infrastructure integration to create a cost optimised operation. Local refined brand positioning for market nuance. Cross EU supply chain & technology optimised infrastructure.

Solution

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• Recruit 180 strong local cross functional team, leveraging international SME for training and to establish corporate cultural

• Optimise global business model to market whilst maintaining unique proposition

• Developed a blue print for brand and vendor acquisition

• Defined the technology and solutions design, creation and implementation

• Integrated supply chain infrastructure across EU distribution network

• Augmented latest technology solutions within established global portfolio

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Results

• Launched online, social and live TV customer experience across France. 

• On time and within budget, delivering the companies leanest operating model globally. 

• Achieved groups highest digital penetration

• Established 1,500 brand portfolio across beauty, fashion, home and electronics

• 64 hours of live daily TV to 20 million TV homes

• Established new technology and operating model case study for global expansion