GLOBAL DIRECT TV RETAILER
Internationally expansion of a multi-channel retailer into France. Leading with digital platforms, leveraging EU infrastructure integration to create a cost optimised operation. Local refined brand positioning for market nuance. Cross EU supply chain & technology optimised infrastructure.
Recruit 180 strong local cross functional team, leveraging international SME for training and to establish corporate cultural
Optimise global business model to market whilst maintaining unique proposition
Developed a blue print for brand and vendor acquisition
Defined the technology and solutions design, creation and implementation
Integrated supply chain infrastructure across EU distribution network
Augmented latest technology solutions within established global portfolio
Launched online, social and live TV customer experience across France.
On time and within budget, delivering the companies leanest operating model globally.
Achieved groups highest digital penetration
Established 1,500 brand portfolio across beauty, fashion, home and electronics
64 hours of live daily TV to 20 million TV homes
Established new technology and operating model case study for global expansion